Billboard Backlash
The Consumerist reports:
A billboard depicting a model wearing little more than a shirt has drawn the ire of the women of Glenview, IL. From the Chicago Tribune:
The 10-foot-by-36-foot sign along Willow Road near Patriot Boulevard depicts a model lying on the beach with lines pointing to "problem" areas on her body, such as facial lines and wrinkles, and corresponding "solutions," including Botox.
By Tuesday, more than 300 people had signed petitions asking the owners of the salon and medical spa to replace the billboard, Thibeau said.
Salon owner Pascal Ibgui said the billboard promoting Pascal Pour Elle and Skin Deep Medical Spa is simply an ad.
"No, I will not bring it down," said Ibgui, a Paris native, who added that the sign is modest compared to what might appear in France. "I will leave it up."
The spa owner claims that the billboard appeals to his male clientèle: "I don't want to sound like a chauvinistic pig, but this is a man's world," he said. "I don't want to sound cocky, but I'm so big in the business that if I lose a handful of clients, we'll get some new ones."
Comments
? i don't get it. what's the problem? free speech? as is so prevalant in our society, an advertiser uses a commercial-print popular-media attractive woman in a bathing suit to promote a business. only this time, along with the bathing suit, she also has a shirt on. and the view of the woman is a side view, with no crack or cleavage. and, the presentation of the scantily-clad woman is actually relevant to the product or service being promoted.
Posted by: prowan![[TypeKey Profile Page]](http://www.nyu.edu/classes/siva/nav-commenters.gif)
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June 5, 2007 09:54 AM