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New Version of The Game of Life Features Credit Cards Instead of Cash

life.jpg

In a post entitled: "Hasbro And Visa Pervert LIFE Board Game To Train Children In Racking Up Credit Card Debt" The Consumerist reports:

As if credit card-related debt wasn't a big enough problem in the U.S., Hasbro and Visa want to fuel the fire. Hasbro is launching a new edition of The Game of Life called Twists and Turns that will replace play money with a Visa-branded card. Matt Collins, Hasbro's vice president of marketing, said of the switch, "When we started to design a completely new edition of the popular game, we knew it was also time to reflect the way people choose to pay and be paid - and replacing cash with Visa was an obvious choice."

They also changed the goal of the game from accumulating the most money to earning the most "life points." Supposedly this a combination of wealth and life experiences, but it's not hard to see parallels between "life points" and the reward points and airlines miles offered by certain credit cards. ...

Posted by Ann Bartow on May 8, 2007 09:20 AM |

Comments

This reminds me of the child's purse that my daughter received as a gift a few years ago. It came with a little pink plastic credit card, which became one of her favorite things until it mysteriously disppeared one night (hmmm).

Posted by: Catherine [TypeKey Profile Page] | May 8, 2007 01:43 PM

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