Post Office to Crush small magazines and independent political voices
I (and a lot of people) just got this from Bob McChesney:
Dear friend, relative, or acquaintance of Bob McChesney,
The news media are covering the tragic murders in Virginia this morning, and as they do an extraordinarily significant story is slipping through the cracks.
On very rare occasions I send a message to everyone in my email address book on an issue that I find of staggering importance and urgency. (My address book includes pretty much everyone who emails me in one form or another, and I apologize if you get this message more than once.) This is one of those times.
There is a major crisis in our media taking place right now; it is getting almost no attention and unless we act very soon the consequences for our society could well be disastrous. And it will only take place because it is being done without any public awareness or participation; it goes directly against the very foundations of freedom of the press in the entirety of American history.
The U.S. Post Office is in the process of implementing a radical reformulation of its rates for magazines, such that smaller periodicals will be hit with a much much larger increase than the largest magazines.
Because the Post Office is a monopoly, and because magazines must use it, the postal rates always have been skewed to make it cheaper for smaller publications to get launched and to survive. The whole idea has been to use the postal rates to keep publishing as competitive and wide open as possible. This bedrock principle was put in place by James Madison and Thomas Jefferson. They considered it mandatory to create the press system, the Fourth Estate necessary for self-government.
It was postal policy that converted the free press clause in the First Amendment from an abstract principle into a living breathing reality for Americans. And it has served that role throughout our history.
What the Post Office is now proposing goes directly against 215 years of postal policy. The Post Office is in the process of implementing a radical reformulation of its mailing rates for magazines. Under the plan, smaller periodicals will be hit with a much larger increase than the big magazines, as much as 30 percent. Some of the largest circulation magazines will face hikes of less than 10 percent.
The new rates, which go into effect on July 15, were developed with no public involvement or congressional oversight, and the increased costs could damage hundreds, even thousands, of smaller publications, possibly putting many out of business. This includes nearly every political journal in the nation. These are the magazines that often provide the most original journalism and analysis. These are the magazines that provide much of the content on Common Dreams. We desperately need them.
What the Post Office is planning to do now, in the dark of night, is implement a rate structure that gives the best prices to the biggest publishers, hence letting them lock in their market position and lessen the threat of any new competition. The new rates could make it almost impossible to launch a new magazine, unless it is spawned by a huge conglomerate.
Not surprisingly, the new scheme was drafted by Time Warner, the largest magazine publisher in the nation. All evidence available suggests the bureaucrats responsible have never considered the implications of their draconian reforms for small and independent publishers, or for citizens who depend upon a free press.
The corruption and sleaziness of this process is difficult to exaggerate. As one lawyer who works for a large magazine publisher admits, “It takes a publishing company several hundred thousand dollars to even participate in these rate cases. Some large corporations spend millions to influence these rates.” Little guys, and the general public who depend upon these magazines, are not at the table when the deal is being made.
The genius of the postal rate structure over the past 215 years was that it did not favor a particular viewpoint; it simply made it easier for smaller magazines to be launched and to survive. That is why the publications opposing the secretive Post Office rate hikes cross the political spectrum. This is not a left-wing issue or a right-wing issue, it is a democracy issue. And it is about having competitive media markets that benefit all Americans. This reform will have disastrous effects for all small and mid-sized publications, be they on politics, music, sports or gardening.
This process was conducted with such little publicity and pitched only at the dominant players that we only learned about it a few weeks ago and it is very late in the game. But there is something you can do. Please go to www.stoppostalratehikes.com and sign the letter to the Postal Board protesting the new rate system and demanding a congressional hearing before any radical changes are made. The deadline for comments is April 23.
I know many of you are connected to publications that go through the mail, or libraries and bookstores that pay for subscriptions to magazines and periodicals. If you fall in these categories, it is imperative you get everyone connected to your magazine or operation to go to www.stoppostalratehikes.com.
We do not have a moment to lose. If everyone who reads this email responds at www.stoppostalratehikes.com, and then sends it along to their friends urging them to do the same, we can win. If there is one thing we have learned at Free Press over the past few years, it is that if enough people raise hell, we can force politicians to do the right thing. This is a time for serious hell-raising.
And to my friends from outside the United States, I apologize for cluttering your inbox. If you read this far, we can use your moral support.
From the bottom of my heart, thanks.
Bob

Comments
What Bob McChesney failed to mention is that First Class Mail rates subsidize media mail, bulk mail and bound printed matter. People have been using less of the former and much more of the latter since the start of the internet era. That's the real problem.
If I were pestering for change I would suggest that we scrap the USPS monopoly and privatize the whole system. Some readers of this blog might disapprove but still want to help the little publications. For those of you who feel that way I would suggest some other ways you can help:
1. Obey the law. Did you know that everytime you pay an expedited private carrier service like FedEx or UPS Overnight Delivery you must also pay the proper amount of U.S. postage to the USPS for the same letter. Whoa! That's a lot of money! Have you done this lately? Ever? C'mon, step up, and properly & legally support your postal monopoly.
2. Don't be a subversive! Stop sending e-mail. It's an act of subversion to send an e-mail. You undermine the entire postal system everytime you hit the send button. You could be and should be writing letters. Write letters and attach first class stamps. Put an extra 39 cents on for goodness sake.
3. Get off of all bulk mailing lists. Write every catalog company a first class letter requesting that they not send you any more catalogs. For every solicitation you receive write a first class letter back requesting the same. For any other bulk mailings write a letter requesting the same. It's very important that you write a letter; not use the phone or e-mail. This will reduce the amount of bulk mail the Post Office handles significantly. It also has the added benefit of saving trees and reducing the waste stream going into landfills.
It's all about the ratio of first class mailings to everything else. If there is more first class postage paid then there is more money to subsidize the other rate classes and less of a need to fiddle around with media rates. We created this problem through our rampant use of technology that reduced first class mailings. Then we compounded it through our crass consumerism which induced all these bulkmailings of catalogs and solicitations and the like.
Posted by: Jardinero1
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April 16, 2007 06:22 PM
That subsidy is not a problem. It's a solution. It's an idea that Ben Franklin and Alexander Hamilton thought up to facilitate the development of a diverse printing industry in the United States.It's our founding communication policy and what distinguished this country from Europe. And it works.
The USPS is not a monopoly. It has never been. It is the only universal communication system we have.
Besides, the USPS pays for itself and then some.
Posted by: Siva Vaidhyanathan
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April 17, 2007 08:06 AM
Sorry, what I wrote was a feeble attempt at satire. I wasn't suggesting the subsidy was the problem, I was saying that the decreasing subsidy from first class mail was the root of the problem. We wouldn't have to toggle the rate structure if first class mail wasn't declining in use.
I would like to add that everything I wrote above, while ludicrous, including the monopoly aspect, is factually correct. Check the facts yourself:
http://www.gao.gov/archive/1996/gg96129b.pdf
The most ridculous item i.e. #1. regarding fedex you can read about on page 23 of the above.
I share Bob McChesney's sentiments. I think that the USPS, if it is going to remain a state sanctioned monopoly, should be network neutral. The rates charged and treatment for a given rate class of mail like 2nd class periodical should be the same regardless of whether it is People magazine or The Texas Observer being delivered.
Posted by: Jardinero1
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April 17, 2007 02:43 PM
You know, I am always getting caught in your jokes! I seem to be tone deaf.
:)
Posted by: Siva Vaidhyanathan
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April 17, 2007 10:30 PM