SIVACRACY.NET: The Marketing of Rosa Parks

This is sad. Here is one low point of the article:

“The great thing about dead celebrities is that they don’t show up and get in trouble any more,” said Jeff Lotman, the chief executive of Global Icons, a licensing agency in Los Angeles.

Here is another:

Woodlawn, owned by the national cemetery operator Mikocem, started charging a hefty premium for the crypts in the Parks chapel not long after the funeral. For the seven crypts nearest to Mrs. Parks, which fetched $45,000 to $50,000 last year, prices were raised to $60,000. More than three dozen other crypts in the outer hall of the chapel were repriced at $24,275 each as of last April; they had been $17,000 to $20,000 before Mrs. Parks’s interment.

The cemetery has said it raised the prices to help defray the cost of renovating the chapel and donating Mrs. Parks’s crypt. One of the hallway crypts now belongs to Proof, the rap artist who was killed in a gunfight last spring.

“You get to be buried with Auntie Rosa for a price,” said her nephew, Mr. McCauley, as his voice rose in disgust and frustration. “We feel like her name is cheapened.”

Read the whole thing.

Comments

Wow! Check out CMG's client list at http://www.cmgworldwide.com/clients.html! Who would ever think that the Vatican Library and Ivana Trump belong together!

Posted by: Liz Losh | October 8, 2006 08:53 PM

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