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The Long Tail, reviewed. By Tim Wu
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This insight goes only so far, but like many business books, The Long Tail commits the sin of overreaching. The tagline on the book's cover reads, "Why the Future of Business Is Selling Less of More," which is certainly wrong or at least exaggerated. Inside we learn about "the Long Tail of Everything." Anderson's book, unlike his original Wired article, threatens to turn a great theory of inventory economics into a bad theory of life and the universe. He writes that "there are now Long Tail markets practically everywhere you look," calling offshoring the "Long Tail of labor," and online universities "the Long Tail of education." He quotes approvingly an analysis that claims, improbably, that there's a "Long Tail of national security" in which al-Qaida is a "supercharged niche supplier." At times, the Long Tail becomes the proverbial theory hammer looking for nails to pound. ...

The whole review is really helpful.