Why Data Mining is so very, very wrong
The inscrutable logic of Amazon.com's targeted-marketing emails, as manifested in a friend's inbox yesterday:
"Dear Amazon.com Customer,
We've noticed that customers who have purchased Regarding the Pain of Others by Susan Sontag also purchased books by Bill Carter. For this reason, you might like to know that Bill Carter's Desperate Networks: Starring Katie Couric Les Moonves Simon Cowell Dan Rather Jeff Zucker Teri Hatcher Conan O'Brian Donald Trump and a Host of Other Movers and Shakers Who will be released on May 2, 2006. You can pre-order your copy at a savings of 37% by following the link below. "
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