Perseus Blog Survey
Accessible here. Some of the findings:
"Even as MP3 sharing and instant messaging began with teenagers, teenagers have created the majority of blogs. Blogs are currently the province of the young, with 92.4% of blogs created by people under the age of 30."
"Females are slightly more likely than males to create blogs, accounting for 56.0% of hosted blogs."
"When you say "blog" most people think of the most popular weblogs, which are often updated multiple times a day and which by definition have tens of thousands of daily readers. These make up the tip of a very deep iceberg: prominently visible, but not characteristic of the iceberg as a whole. What is below the water line are the literally millions of blogs that are rarely pointed to by others, since they are only of interest to the family, friends, fellow students and co-workers of their teenage and 20-something bloggers. Think of them as blogs for nanoaudiences."
The methodology of the survey is described at the bottom of the page.
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