Ever wonder why political journalism is so vapid?
The Beast Without a Brain
Why Horse Race Journalism Works for Journalists and Fails Us
By Jay Rosen
Just so you know, "the media" has no mind. It cannot make decisions. Which means it does not "get behind" candidates. It does not decide to oppose your guy... or gal. Nor does it "buy" this line or "swallow" that one. It is a beast without a brain. Most of the time, it doesn't know what it's doing.
1. The Herd of Independent Minds
This does not mean you cannot blame the media for things. Go right ahead! Brainless beasts at large in public life can do plenty of damage; and later on -- when people ask, "What happened here?" -- it sometimes does make sense to say... the beast did this. It's known as "the pack" in political journalism, but I prefer "the herd of independent minds" (from Harold Rosenberg, 1959) because I think it's more descriptive of the dynamic. Mark Halperin of Time's The Page (more about him later) calls the beast the Gang of 500. But gangs have leaders, which means a mind. That's more than you can say about the media.
Now, the pack, lacking a brain, almost had a heart attack when Hillary Clinton won the New Hampshire primary, since they had told us Obama would run away with it because the pollsters told them the same thing. The near-heart attack wasn't triggered by a bad prediction, which can happen to anyone, but rather by some spectacular wreckage in the reality-making machinery of political journalism. The top players had begun to report on the Obama wave of victories before there was any Obama wave of victories. The campaign narrative had gotten needlessly -- one could say mindlessly -- ahead of itself, as when stories about anticipated outcomes in the New Hampshire vote reverberated into campaigns said to be preparing for those outcomes even before New Hampshire voted. ...
... But the biggest advantage of horse-race journalism is that it permits reporters and pundits to "play up their detachment." Focusing on the race advertises the political innocence of the press because "who's gonna win?" is not an ideological question. By asking it you reaffirm that yours is not an ideological profession. This is experienced as pleasure by a lot of mainstream journalists. Ever noticed how spirits lift when the pundit roundtable turns from the Middle East or the looming recession to the horse race, and there's an opportunity for sizing up the candidates? To be manifestly agenda-less is journalistic bliss. Of course, since trying to get ahead of the voters can affect how voters view the candidates, the innocence, too, is an illusion. But a potent one.
Imagine if we had them all -- the whole Gang of 500 -- in a room and we asked them (off the record): How many of you feel roughly qualified to be Secretary of State? Ted Koppel having retired, no hands would go up. Secretary of the Treasury? No hands. White House Chief of Staff? Maybe one or two would raise a hand. Qualified to be President? No one would dare say that. Strategist for a presidential campaign? I'd say at least 200 hands would shoot up. Reporters identify with those guys -- the behind-the-scenes message senders -- and they cultivate the same knowledge.
What a waste! Journalists ought to be bringing new knowledge into the system, as Charlie Savage and the Boston Globe did in December. They gave the presidential candidates a detailed questionnaire on the limits of executive branch power and nine candidates responded. This is a major issue that any candidate for president should have to address, given the massive build-up of presidential power engineered by George W. Bush and Dick Cheney. We desperately need to know what the contenders for the presidency intend to do -- continue the build-up or roll it back? -- but we won't know unless the issue is injected into the campaign.
Now, that's both a political and a journalistic act. And where does the authority for doing such things come from? There is actually no good answer to that within the press system as it stands, and so the beast would never go there. ...
The whole essay is brilliant. Check it out.
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